Thursday, September 24, 2009

Busy weeks in preparation for holidays...

I love the holidays because the shopping deals are like no other time of the year. In a conversation with one of my marketing guys he was stating that people were scared last year to buy anything in fear of the new president, but he is expecting this christmas season to prosper with last minute shopping. I thought about this hard, overwhelmed with the idea that a web store needs to keep its web page static for at least six months to become popular and let the word out. I am hoping to offer my customers these unique products before everyone starts to go into a short production haul. What is a short production haul? A term used in retail related to the "black friday" estimates, but most retailers have a friends and family shopping nights a week or two before Thanksgiving as an experiment.  The products you see during the month of October in the stores is the merchandise you will see for Christmas; and for the month of December; after the completion of "black Friday" figures; you will see door stoppers.  Door stoppers are another term for a product that makes you stop and say "wow!!!" and you end up buying it, when you don't really need it, but what the heck it only costs $20.00 dollars.  Its the famous Billy Mays pitch, i.e. buy this mascara and get the free cosmetic bag, and if your lucky you'll get the bag in the store, or end up with a coupon which you'll most likely redeem or not.
In  a commitment to circumstances I have done plenty of work on DorothysAttic.com to bring the Holidays early, offer great deals from the beggining and pour over lots of html, marketing persons and doing analytical data of my competitors that sell similar items, and finding no one is doing anything like this at the moment, but things can change and prices could go up or down according to the outlook of pre-beta black fridays.  The fortunate thing is that my inventory dynamically updates every month and I am able to follow the updates so that you don't end up scrambling for a gift at the last moment.  Now if you get stuck, just bye yourself a "door stopper" for yourself, do the lego block fascination thing with your friends, gloat and wallow in your victory and make a general list of a toy you would like your family and friends to have, because at deep down inside your still a Child inside and gift giving shouldn't be reserved for the holidays.



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